Arlo Parks is a shining example of the new wave of British talent breaking through the music industry, blending poetry and song to create a unique and compelling sound. Born in Hammersmith, London, she has a diverse background that has undoubtedly contributed to her distinctive style, having been raised bilingual in French and English. Arlo’s journey into music began with sharing her demos on BBC Music Introducing, a platform known for kickstarting the careers of many UK artists. It was there that she captured the attention of DJ Jess Iszatt, leading to a fortuitous connection with Ali Raymond from Beatnik Creative, who would go on to become her manager. This partnership marked the start of an exciting new chapter in Parks’ career, culminating in the release of her debut single, 'Cola'.
Arlo Parks’ early success with 'Cola' was just the beginning, as the track went on to amass over 3 million streams on Spotify within a year of its release. This impressive achievement helped to solidify her position in the music industry and attracted the attention of Transgressive Records, with whom she signed and released her debut EP, 'Super Sad Generation'. Not long after, she followed up with a second EP, 'Sophie', further showcasing her prolific nature and dedication to her craft. Arlo’s music resonated with many, and she quickly found herself performing at prestigious festivals like Glastonbury and Latitude, as well as embarking on her first headlining tour across Europe.
Despite the unforeseen challenges presented by the COVID-19 pandemic, which cut her European tour short, Arlo continued to create and share her music with the world. She released a string of successful singles including 'Eugene', 'Black Dog', 'Hurt', 'Green Eyes', and 'Caroline', each of which highlighted her talent for storytelling and her ability to convey deep emotions through her lyrics. Her style seamlessly blends elements of indie, folk, and pop, creating a sound that is both unique and instantly recognisable.
Arlo Parks’ impact on the music industry has not gone unnoticed, as she has been named One to Watch at the AIM Independent Music Awards and Introducing Artist of the Year by BBC. Furthermore, her talent caught the attention of global superstar Billie Eilish, who praised Arlo after she recorded a BBC Live Lounge cover of 'My Future'. This nod of approval from one of the world’s biggest pop stars is a testament to Arlo Parks’ undeniable talent and potential, marking her out as a truly special artist with a bright future ahead of her.
