The Best of British, presented by James William, a high impact tribute show celebrating two of the UK’s most recognisable pop icons. Blending the music of Olly Murs, Gary Barlow and Take That, James delivers an engaging performance defined by authentic vocals, detailed costume changes and strong stage presence. The Best of British is designed to appeal to a wide audience, making it a popular choice for corporate events, holiday parks, theatres and private celebrations. With a fast paced format and a setlist packed with familiar hits, the show consistently keeps audiences involved from the opening number to the finale.
James has built his reputation through years of dedication to the tribute scene. He began channelling Gary Barlow in 2008, developing a deep understanding of the artist’s vocal style and performance mannerisms. Over time, he expanded his portfolio, launching his Olly Murs tribute, Only Olly, which saw him tour extensively across the UK and Europe for over a decade. Since 2012, James has become widely recognised on the circuit, earning a strong following for his ability to recreate the sound and energy of modern British pop acts with accuracy and charisma.
The Best of British combines James’s two standout tribute acts into one cohesive and versatile show. Audiences can expect to hear Olly Murs favourites such as Troublemaker, Wrapped Up, Dance With Me Tonight and Dear Darlin’, alongside Take That and Gary Barlow classics including Greatest Day, Back For Good, Shine and A Million Love Songs. The variety within the setlist ensures broad appeal, while the seamless transitions between styles maintain momentum and excitement throughout the performance.
In addition to his musical ability, James is trusted by leading entertainment brands including TUI, Haven and Butlins, reflecting the professionalism and reliability he brings to every booking. His experience performing for diverse audiences allows him to adapt his delivery to suit different event types, from lively party atmospheres to more structured corporate settings. With proven demand and a polished, crowd pleasing format, The Best of British stands out as a dependable and memorable live entertainment option.
